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Public Relations - B.S.
The public relations major prepares graduates for careers in public relations firms,
advertising agencies, health care organizations, educational institutions, social service
organizations, retail and manufacturing, financial institutions, government agencies,
lobbying, and sports and entertainment industries. Grounded in the theoretical strengths
of the departmental core classes, the public relations curriculum develops students'
practical skills and perspectives through coursework in theory and technique, and application
of skills in partnership with nonprofit and on-campus organizations, and local media outlets.
Students gain expertise in strategic planning, writing, promotion and publicity, graphic
design, and media tools and techniques. In addition, students select nine (9) credit hours in
one of three concentrations, based on their area of interest:
Media Relations: This concentration equips public relations professionals
working with the media with the understanding and skills for a wide variety of mass media
(e.g. television, film, radio, journalism, etc.), focusing on writing, production, and
technological expertise.
Business/Organizational: This concentration offers students entering
corporate, nonprofit, higher education, or ministry/para-ministry contexts specialized
business, marketing, and leadership background and skills.
Public/Political Affairs: This concentration equips graduates for positions in
government, public affairs, and public policy advocacy. Interdisciplinary study in history,
political science, and international relations provides theoretical knowledge and
preparation in practicing public relations in the field containing the highest number of
professionals.
Major Requirements |
43-46 hours |
Departmental Core Courses |
16-17 |
| COM-115 |
Introduction to Human Communication |
3 |
| COM-116 |
Communication Lab |
0-1 |
| |
Communication Studies
Journalism
Radio
Television
Theatre
|
|
| COM-229 |
Media and Society |
3 |
| COM-235 |
Communication Career Seminar |
1 |
| COM-340 |
Communication Theory |
3 |
| COM-445 |
Communication Internship |
3 |
| COM-480 |
Senior Project |
3 |
Major Requirements |
18-20 |
| COM-201 |
Public Relations Practicum x 2 |
0-1 |
| COM-223 |
Desktop Publishing |
3 |
| COM-224 |
Introduction to Newswriting |
3 |
| COM-227 |
Research Methods in Communication |
3 |
| COM-233 |
Principles of Public Relations |
3 |
| COM-331 |
Public Relations Writing and Publicity |
3 |
| COM-431 |
Public Relations Campaigns and Cases |
3 |
Skill Concentrations (Choose 1) |
9 |
Business/Organization |
|
| BUS-100 |
Foundations of Business |
3 |
| COM-209 |
Small Group Communication |
3 |
| COM-366 |
Organizational Communication |
3 |
ECO-212 or
ECO-213 |
Microeconomics or Macroeconomics |
3 |
| MKG-210 |
Marketing Principles |
3 |
| MNG-210 |
Management Principles |
3 |
Media |
|
| COM-211 |
Introduction to Mass Communication |
3 |
| COM-215 |
Television Production |
3 |
| COM-314 |
Studio Production |
3 |
| COM-322 |
Broadcast Journalism |
3 |
| COM-332 |
Photojournalism |
3 |
| COM-364 |
Field Production |
3 |
| HST-250 |
Contemporary Affairs |
3 |
Public Affairs |
|
| HST-250 |
Contemporary Affairs |
3 |
| HST-300 |
Western/American Intellectual and Social History |
3 |
| HST-301 |
American Foreign Relations |
3 |
| POL-100 |
American Government |
3 |
| POL-200 |
State and Local Government and Politics |
3 |
| POL-230 |
World Politics |
3 |
| POL-302 |
American Political Parties |
3 |
| |
Public Relations Minor
| 21-23 hours |
Departmental Core
| 9 |
| COM-115 |
Tntroduction to Human Communication |
3 |
| COM-229 |
Media and Society |
3 |
| COM-340 |
Communication Theory |
3 |
Publications Minor Requirements |
9-11 |
| COM-201 |
Public Relations Practicum x 2 |
0-1 |
| COM-227 |
Research Methods in Communication |
3 |
| COM-233 |
Principles of Public Relations |
3 |
| COM-331 |
Public Relations Writing and Publicity |
3 |
Electives (Choose 1) |
3 |
| BUS-100 |
Foundations of Business |
3 |
| BUS-101 |
Business Ethics |
3 |
| COM-211 |
Introduction to Mass Communication |
3 |
| COM-215 |
Television Production |
3 |
| COM-314 |
Studio Production |
3 |
| COM-322 |
Broadcast Journalism |
3 |
| COM-332 |
Photojournalism |
3 |
| COM-364 |
Field Production |
3 |
| COM-366 |
Organizational Communication |
3 |
ECO-212 or
ECO-213 |
Microeconomics or Macroeconomics |
3 |
| HST-250 |
Contemporary Affairs |
3 |
| HST-300 |
Western/American Intellectual and Social History |
3 |
| HST-301 |
American Foreign Relations |
3 |
| HST-302 |
American Political Parties |
3 |
| MKG-210 |
Marketing Principles |
3 |
| MNG-210 |
Management Principles |
3 |
| POL-100 |
American Government |
3 |
| POL-200 |
State and Local Government and Politics |
3 |
| POL-230 |
World Politics |
3 |
| WRI-282 |
Writing for Results |
3 |
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